I too, am not being a dick, but making a change that would likely negatively affect more people than it positively affects isn't worth it. There's what, 4/5 active EU players of about 40+ total active players right now? If the purely EU squads remained active, I'd give this more thought, but that's not the case. Like Spartan said most East Coasters are just getting off work at 5, and any West Coast players either simply cannot play battles due to the 3pm start (I believe we'd have a lot more activity if we started at a 'happier' medium between West and East Coast, but I'm fine with 3pm as it stands even though It's not ideal.), or they have to bank on early shifts (assuming they work weekends).